Mcommerce SEO: The Definitive Guide

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Chapter 1

  • Chapter 1
  • Chapter 1.7

    Google Keyword Planner

    Last but not least we have the good ol’ Google Keyword Planner.Even though the GKP is a halfway decent keyword tool, it’s not very good at generating unique keyword ideas.

    For example, if you enter a category page keyword like “organic dog food” into the GKP, it spits out super-close variations of that term:That said, if you do some digging, you can find some gems that aren’t straight-up variations of the keyword you just typed in.  Because the Google Keyword Planner doesn’t generate a lot of unique keywords, I recommend using it to check search volume and commercial intent.


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    Chapter 1.6: Try the World’s No.1 Marketing Tool Free!

    SEMrush

    The strategies I outlined so far should have helped you get a hefty list of keyword ideas.But SEMRush is a little bit different. SEMrush doesn’t generate new keyword ideas based on seed keywords. Instead, it shows you keywords that your competition already ranks for.

    Let’s take a look at how you can use this tool to find keywords for your ecommerce site.First, enter a competitor into SEMrush’s search field:  Then click “organic research” in the sidebar:  This will show you all of the keywords that your competitor ranks for:If you want to squeeze every keyword out of SEMrush, check out the “competitors” report: SEMrush will show you sites that are similar to the one you’re looking at.  Repeat this process with the competitors you just found.  This should give you enough keywords to last you until 2033.

    Try the World’s No.1 Marketing Tool Free!

    Manage your SEO, Advertising, Content, and SMM

    SEMrush

     


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    Chapter 1.5: Wikipedia is one of the BEST places to find keyword for product and category pages

    Wikipedia
    Wikipedia is one of the BEST places to find keyword for product and category pages.
    Here’s why:Just like with category pages on your ecommerce competitor sites, Wikipedia organizes things by keywords and categories. In other words: they’ve done the hard work for you!  Let’s look at an example of how you can use Wikipedia for ecommerce keyword research.

    First, enter a keyword that describes a product or category your site sells:Then scan the Wikipedia entry for words and phrases that make sense for the products you have on your site:  Make sure to take a look at the contents box. These can sometimes reveal excellent category page keywords.


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    Chapter 1.4: How to optimize their category pages around random keywords

    Amazon (and Competitor) Categories

    As someone that’s consulted for dozens of m-commerce businesses, I can tell you firsthand that lots of m-commerce site owners optimize their category pages around random keywords.Sure, they’ll put some thought into what their customers might use to find products in that category. But the keywords they use tend to be, let’s just say…less than ideal.

    This is a HUGE mistake. While category pages may not convert as well as product pages, they still generate sales. So it makes sense to spend time finding keywords for your category pages.And the best way to do that?Look at the categories your competitors already use.

    If you’re competing against Amazon, hover over the “Departments” button at the top of the homepage. This will list out Amazon’s main categories.
    Amazon – Departments
    These are probably too broad for your site. So click on any that make sense so you can see that department’s subcategories:
    Amazon – Browse category
    Now we’re talking.You can also hit up Amazon’s list of departments.This will show you all of Amazon’s departments (and subcategories) on a single page.
    Amazon site directory
    Now it’s time to dig deep through the list and find category-focused keywords that match what your site sells.
    For example, let’s say your site sells healthy dog food.You’d go to the “Pet supplies” category:
    Amazon – Site Directory – Pet supplies
    Then click on “dogs”.
    Amazon – Site Directory – Pet supplies – Dogs
    Then choose “food” from the list:
    Amazon Pet Supplies – Dogs – Food
    And Amazon will show you keywords they use to describe their dog food-related categories in the sidebar:
    Amazon Pet Supplies – Dogs – Food type
    These are all GREAT keywords to consider using for your dog food ecommerce category pages.

    If your category is unique in some way, make sure to include that unique feature in your keyword. For example, you could turn the Amazon keyword “dry dog food” into “healthy dry dog food” or “raw dry dog food”. These keywords are going to be less competitive and more targeted than the broad versions of those terms.

    Amazon is a great resource for finding category page keywords. But it’s far from the only place you can find category page keywords that your customers search for every day.That’s why I also recommend taking a look at the keywords that your industry competitors use to describe their categories.And add those keywords to your list.


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    Chapter 1.3: Spit out dozens of keyword suggestions

    Keyword Tool Dominator is a nifty keyword tool that scrapes Amazon’s search suggestions.  To use it, just enter a seed keyword into the tool:  And it will spit out dozens of keyword suggestions.

    Yup, this tool makes finding long tail keywords from Amazon Suggest significantly faster. But in my experience it gives you more keyword ideas too.For example, when I used the keyword “organic dog food”, Amazon suggest gave me 8 keyword ideas. The tool spit out 49. To keep things organized, you can save the best keywords to a list.

    Before we leave Amazon, it’s time to use one more feature on the site that’s a goldmine for category page keywords.


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