Mcommerce SEO: The Definitive Guide

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Chapter 2

  • Chapter 2
  • Chapter 2.2: double-check that the keyword you’re considering fits your site

    #2 Keyword-Product Fit

    This is a big one. Let’s say you find a keyword that gets tons of searches. It must be a winner right?  Well…not really.  That’s because the keyword may not be a perfect fit well with what your site sells.  If the keyword you pick is even a little bit of a stretch compared to what you have for sale on your m-commerce site, people that search for that term aren’t going to convert.  So before you move onto the next two stages in this process, double-check that the keyword you’re considering fits your site like a glove.

    For example, let’s say your site sells Japanese green tea bags. And you come across a keyword like “matcha green tea powder”.Even though you don’t sell green tea powder (only tea bags), you might be able to create a category page around this term… and convert those searchers to what your site actually sells. But it’s tricky to pull off. That’s why I recommend stretching into other product categories AFTER you exhaust keywords that your target customers search for.

    Even though the keyword may get fewer searches, I recommend choosing a keyword that’s much more targeted to your business, like “green tea ctoc.online”.Now that you’ve got a list of keywords that people search for (and fit well with your site’s products) it’s time to see if these searchers are ready to whip out their credit card and make a purchase.


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    Chapter 2.1: #1 Search Volume-To find the search volume for a given keyword

    #1 Search Volume

    This is (by far) the most important metric when evaluating a search term.  After all:If no one searches for that keyword, it doesn’t really matter how well it converts or how competitive Google’s first page happens to be.That said, there’s no way for me to give you specific search volume recommendations. In some industries, 100 searches per month is A LOT. In others, 10k monthly searches is nothing.Over time you’ll get an idea of what a “high volume” and “low volume” keyword is for your industry.To find the search volume for a given keyword, just pop it into the GKP. You’ll find the number of searches in the “Avg. monthly searches” column.

    Some keywords have HUGE seasonal variations. You’re obviously going to get more searches for “ugly Christmas sweaters” in December than in June. But there are lots of non-seasonal keywords that have peaks and valleys throughout the year. For example, the keyword “organic dog food brands” gets 4x more searches in April than December.Why? Who knows. But it’s an important thing to note as these fluctuations can directly impact your bottom line.To quickly see how search volume changes throughout the year, type your keyword into KWFinder. And it’ll show you a nifty chart with month-to-month search volume info.

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    Chapter 2: How to Choose Keywords for M-commerce Product and Category Pages

    Now that you have a list of potential keywords in-hand, you’re probably wondering:  Which keywords should I choose?The answer? Use this 4-step checklist to identify the best keywords for your m-commerce site.

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    #1 Search Volume
    2-2
    #2 Keyword-Product Fit
    2-3
    #3: Commercial Intent
    2-4
    #4 Competition

    Mobile commerce mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology."


     


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