Mcommerce SEO: The Definitive Guide

This is the most comprehensive guide to Mcommerce SEO CtoC online.


Chapter 2.1: #1 Search Volume-To find the search volume for a given keyword

#1 Search Volume

This is (by far) the most important metric when evaluating a search term.  After all:If no one searches for that keyword, it doesn’t really matter how well it converts or how competitive Google’s first page happens to be.That said, there’s no way for me to give you specific search volume recommendations. In some industries, 100 searches per month is A LOT. In others, 10k monthly searches is nothing.Over time you’ll get an idea of what a “high volume” and “low volume” keyword is for your industry.To find the search volume for a given keyword, just pop it into the GKP. You’ll find the number of searches in the “Avg. monthly searches” column.

Some keywords have HUGE seasonal variations. You’re obviously going to get more searches for “ugly Christmas sweaters” in December than in June. But there are lots of non-seasonal keywords that have peaks and valleys throughout the year. For example, the keyword “organic dog food brands” gets 4x more searches in April than December.Why? Who knows. But it’s an important thing to note as these fluctuations can directly impact your bottom line.To quickly see how search volume changes throughout the year, type your keyword into KWFinder. And it’ll show you a nifty chart with month-to-month search volume info.

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