Mcommerce SEO: The Definitive Guide

This is the most comprehensive guide to Mcommerce SEO CtoC online.


Chapter 2.2: double-check that the keyword you’re considering fits your site

#2 Keyword-Product Fit

This is a big one. Let’s say you find a keyword that gets tons of searches. It must be a winner right?  Well…not really.  That’s because the keyword may not be a perfect fit well with what your site sells.  If the keyword you pick is even a little bit of a stretch compared to what you have for sale on your m-commerce site, people that search for that term aren’t going to convert.  So before you move onto the next two stages in this process, double-check that the keyword you’re considering fits your site like a glove.

For example, let’s say your site sells Japanese green tea bags. And you come across a keyword like “matcha green tea powder”.Even though you don’t sell green tea powder (only tea bags), you might be able to create a category page around this term… and convert those searchers to what your site actually sells. But it’s tricky to pull off. That’s why I recommend stretching into other product categories AFTER you exhaust keywords that your target customers search for.

Even though the keyword may get fewer searches, I recommend choosing a keyword that’s much more targeted to your business, like “green tea”.Now that you’ve got a list of keywords that people search for (and fit well with your site’s products) it’s time to see if these searchers are ready to whip out their credit card and make a purchase.

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